PROJECT OVERVIEW

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Introduction & Intent
Strategic Guidance
Contacts
Index
Photos

 

PROCESS

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DISCOVERY
ASSESSMENT
STRATEGY
PLANNING & DESIGN
PROTOTYPING & TESTING
IMPLEMENTATION

 

GGU OBJECTIVES

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Overview
Objective 1
     Existing
     Proposed
Objective 2
Objective 3
Objective 4
Objective 5
Objective 6

 

LINKS

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Golden Gate University
MKThink

Guiding Principles

Brand and Identity

• Design for the future faculty, staff, and students of GGU
• Enhance and celebrate the unique specialization of GGU on Law, Taxation, Accounting, and Business education

• Acknowledge the unique identity of each school and program as the primary affiliation, identifier, and differentiator for students
  
• Create a singular identity for the entire university as the cultural “whole” that is greater than the sum of its parts
  
• Reinforce educational values and student professional development through communications and experiences
  

• Acknowledge and provide for the distinct needs of each and every student group/program cluster:

• Full-time in-person international students of business, tax, and accounting
• Part-time in-person domestic students of business, tax, and accounting (some online)
• Part-time online students of business, tax, and accounting (some in-person)
• On-line only business, tax, and accounting students
• Full-time in-person domestic students
• Full-time in-person law students (day/twilight)
• Part-time in-person law students (twilight/evening)
• Part-time, Full-time, online and in-person Undergraduate Programs students
  

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Technology and Relationships

• Maintain technology as an integral element of the learning environment

• Embrace use of technology as a means to deliver a high-quality education and related support services to students
  
• Be inspired by industry advances and remain at the forefront of technological innovation while minimizing the potential of technology to distract from learning
  
• At the Ageno School of Business and elsewhere as applicable, continue to serve the student population through a blended approach, which combines in-person and online formats
  

• Engage in an inquiry about the relevancy of the “work anywhere” concept for GGU faculty, staff, and administration and the “learn anywhere” concept for GGU students

• Prioritize the quality of human relationships (in-person interactions) within the university; define the characteristics of a high-quality relationship
  
• Embrace use of technology as one means to connect faculty, staff, and students
  

Physical Space

• Leverage the excellent physical location of GGU to maximize student attraction and retention
• Understand and define pedagogical and operational goals and priorities; then use them to answer questions about physical space

• Optimize the use of physical assets of the University through shared use and flexible spaces
  
• Serve students first; then leverage physical assets as a means to enhance connections with professional associations, partner businesses, and the community at large
  
• Consider expanding the number of hours per day students have access to secured facilities (such as group meeting and study space)
  

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Boundaries

• Where possible, reduce costs
• Campus must be urban and proximate to Embarcadero and Montgomery BART and Muni stations, and the Transbay Terminal
• Programmatic needs must be accommodated within current building envelopes
• Design space for flexibility, shared use, and a feeling of openness and transparency while accommodating the need for confidentiality
• Enable the facilities to accommodate a variable range of faculty, staff, and students

• Plan for 2% annual growth in enrollment overall
  
• Refer to the 3 and 5 year plans for planned change in faculty, staff, and administration
  

• Provide classrooms to accommodate a range of class sizes (50 - 80 for lecture classes, an average of 22 for most, and as small as 10 for seminars)
• Maintain diversity of student population
• Provide space for adjunct faculty
• Remain true to the criterion established in the San Francisco Remodel Plan Phases 1 through 10:

• Establish and employ space standards; remain mindful of the very finite space envelope
  
• Prioritize sensible functionality and adjacencies
  
• Offer a collaborative environment
  
• Instill the sense that GGU is a professional business and legal institution
  
• Provide aesthetically pleasing designs while continuing to embrace the existing brutalist architecture
  
• Remain mindful of timing and costs
  

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